Lead Generation Executive – Email Marketing

Job Title: Lead Generation Executive – Email Marketing
Company: Xantatech Pvt. Ltd.
Location: Noida
Job Type: Full-Time

Responsibilities:

• Run targeted email marketing campaigns to generate qualified leads.
• Create engaging subject lines, email content & CTAs to boost open/click rates.
• Manage & segment email databases for better targeting.
• Research and identify new B2B/B2C prospects.
• Use automation tools & drip campaigns to nurture leads.
• Track campaign performance & optimize for higher ROI.
• Collaborate with sales/marketing teams for conversion strategies.

Skills Required:

• Experience in lead generation & email marketing.
• Hands-on with tools like Mailchimp, HubSpot, Zoho, Sendinblue, etc.
• Knowledge of automation, personalization & segmentation.
• Strong written communication & content skills.
• Analytical mindset for campaign optimization.

Qualifications:

• Graduate in Marketing/Business/IT or related field.
• 1–3 years of relevant experience.
• Digital Marketing/Email Marketing certification (preferred).

What We Offer:

• Competitive salary + incentives.
• Career growth & learning opportunities.
• Friendly & innovative work culture.